My daughter has not only be prone to diaper rash since we brought her home, she also developed eczema. We tried 3 other diaper creams, but it was not until we tried the Burt's Bees that we found success in controlling the diaper rash. It does have a fragrance to it, but as another poster pointed out, it is from natural ingredients and to be honest, we kind of like it. Also, it is a little pricey, but it's well worth it.