He's not the "green" type - he'll buy whatever he feels, without caring too much about environmental impact, toxins, or the like. He loves to cruise your typical store for many health care products.
So when I switched his normal hand soap to this, I figured he'd toss it out or set it aside, but instead, he loves it! He thinks the scent is great, he loves the feel and how it works, and he's now hooked on the soap! Hey, it's a start!