Pros: Feels great, Looks great, therapeutically healing, good smell
My brother worked at a ski-lift last year, and his lips just got completely destroyed from the sun and the cold. I initially bought him the Lifeguards Choice, which he absolutely loved, but then he lost it up there in the mountains, after which, I bought him this lip balm. He really liked this one, too. Neither the Medicated, nor the Lifeguards Choice, made him feel "less manly".
After reading the list of ingredients on this one, I think I, too, might try the Medicated lip balm this winter. :)